Jonathan Lohr – Pipeline & GTM for Cybersecurity and SaaS Teams
I help early-stage cybersecurity and B2B SaaS companies turn complex products into a simple, numbers-driven sales motion their team can execute.
Pipeline & GTM Tune-Up
For founders and sales leaders at early-stage cybersecurity and B2B SaaS vendors.
You know the product works. Customers love it once they buy. The problem is inconsistent pipeline and a sales motion that feels different with every rep.
1. Audit your motion
Review ICP, territories, sequences, discovery, and current pipeline by stage and source.
2. Build quota math
Turn quota, ASP, and win rates into clear weekly targets: meetings, opps, and coverage.
3. Tighten positioning
Clarify who you are for, which problems you solve, and arm reps with repeatable stories.
Is this you?
- Pipeline is lumpy and unpredictable even though customers like the product.
- You’re not sure how many meetings or opps your team actually needs each week to hit quota.
- Every AE has a different story and discovery flow, so deals feel random.
- You spend more time fixing pipeline gaps than coaching to a clear plan.
- You know you should tie your product to risk, compliance, or revenue, but calls sound like feature tours.
If 2–3 of these sound familiar, the Pipeline & GTM Tune-Up will give you a simple, numbers-driven plan your team can execute in the next 90 days.