GTM Pipeline Calculator
Reverse-engineers a quota into daily activity targets and models conversion sensitivity.
The problem
Sales reps get assigned a quota and told to "go execute." What they actually need is the math underneath the quota: how many calls per day, how many demos per week, at what conversion rates, will hit it. Most teams have this in a spreadsheet that two people understand and nobody trusts.
What it does
The calculator takes a quota, deal size, and conversion benchmarks, and reverse-engineers daily activity targets. It models sensitivity — what happens if your meeting-to-opp rate drops 10%? — and surfaces GTM health indicators (ramp, pipeline coverage, slippage) using published B2B SaaS benchmarks.
Everything runs client-side. No data leaves the browser, no account, no cookies. The whole thing is a single React component compiled into the static export.
Hard decisions
Client-side only.Tempting to store presets on the server, but a sales leader pasting in their pipeline numbers doesn't want them sitting in someone else's database. Trust costs nothing if you never ask for it.